CertainTeed Roofing Webinar (Residential)

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Summary

October 23, 2024

Increasing Residential Profits and Leads, using a Good-Better-Best Sales Approach

We will uncover some hidden gems of Good-Better-Best selling that can increase residential business and completely change the way you look at your sales process. Approaching clients with an understanding that each is the center of their own social network allows you to identify numerous business opportunities and proactively generate profitable referrals at higher margins. CertainTeed's Trevor Thomson brings over 30 years of experience in sales and training to help you hone in on critical leadership skills, letting you stand out in your market and deliver sales results, regardless of what brand of shingle you work with. Attendees will gain an understanding of how leveraging good-better-best will help them increase profits, generate more leads, build stronger relationships, and crystalize their residential business vision.

Learning Objectives

  • Understand clear steps to increasing profits
  • Identify processes for generating higher volumes of leads from referrals
  • Discuss skills that help create stronger relationships
  • Clarify a definition of leadership, and how to personally grow from Good to Better to your Best